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Marketing & Communications Consulting for School Nutrition

My career began with a degree in journalism from Penn State and a desire to be the managing editor at a daily newspaper. Well, graduating in 2007, working as a copy editor/page designer at a newspaper, and then stumbling through the the Great Recession quickly made me realize that I needed a career pivot! Luckily, my foundation in journalism made me well-suited for a career in content, communications, and marketing. Since then, I've discovered my passion with working with nonprofits and associations that are changing our world for the better. 

 

I am a member of the American Society of Association Executives (ASAE), for which I am on the Communications Professionals Advisory Council; the American Marketing Association (AMA), for which I serve as a career mentor for the AMA-Washington, D.C., Mentor Network program, and the International Foodservice Editorial Council (IFEC).

 

Some proud achievements including serving as project manager for the redesign of SchoolNutrition.org, which won the 2023 Gold Circle Award for best website from ASAE, and the 2021 TerrIFECer Award from IFEC for my contributions to the organization. 

OK, enough about me. Let's work together! 

A photo of Kelsey Casselbury
30-Second Bio

Hometown: Odenton, Md., by way of Scottsdale, Ariz.

School & Certs: B.A. Journalism, The Pennsylvania State University  (We are!); Certified Marketing Professional (AMA); Certified Digital Marketing Professional (DMI)

The Fam: Husband David, son Alexander, two crazy dogs Sushi and Shimi, one fluffy cat Crouton

Fave Food: Spaghetti & snow crab legs (not together, but don't make me choose!)

Things I Do for Fun: Read voraciously (check out my GoodReads page!), play piano, try new recipes, go to musicals

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