SHRM’s ongoing digital transformation — driven by continuous innovation in content strategy and delivery — has been a major organizational priority. I played a key role in advancing this effort through initiatives such as:

• Modernizing digital storytelling: Collaborating with Web Strategy to begin the transition of magazine articles from static web stories and flipbooks to Maglr, an interactive, media-rich, and fully responsive content platform.

• Driving SEO and audience relevance: Optimized legacy and new content based on SEO trends, internal search data, and member inquiries to align with user intent and boost discoverability.

• Establishing digital content governance: Developed style and usage guidelines for internal and external crosslinks, call-to-action buttons, and visuals to ensure a consistent, accessible user experience.

• Refining site taxonomy: Collaborated with digital teams to restructure SHRM’s website taxonomy to improve navigation and content discoverability across the online library.

• Reimagining member resources: Overhauled the strategy and design of popular members-only resources, including toolkits and how-to guides, and spearheaded the creation of new digital tools such as cost calculators and interactive graphics.

• Leveraging generative AI responsibly: Introduced AI-assisted workflows to streamline repetitive editorial tasks and enhance creative processes such as story ideation, optimized web headline writing, and interview preparation — without replacing human expertise.