Strengthen
your brand
Invigorate
your content
Amplify
your story
Hi, I'm Kelsey Casselbury, CAE, PCM, CDMP.
I’m a senior marketing and communications leader who specializes in content strategy and has 15+ years of experience in helping complex, mission-driven organizations communicate clearly, credibly, and with purpose. My work—grounded in data-driven decision-making and continuous improvement—centers on building strategies that strengthen brand authority, drive engagement, and support organizational goals.
Throughout my career, I’ve led integrated initiatives across websites, email, social media, publications, events, and digital products, collaborating across departments to ensure messaging is consistent, accessible, and responsive to audience needs. A natural team leader, I blend strategic planning with hands-on execution, strong editorial judgment, and a clear focus on audience experience.
Reach out to me for:
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Marketing, communications, and content strategy consulting
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Content creation
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Graphic design
I am also available to serve as a panelist on webinars or at events to talk about all things content, editorial, communications, and marketing.
What I Do
Although a bit cliché these days, the saying is true: Content is king. Does yours need a boost? Are you redesigning or launching a website that needs fresh content? Do you have content languishing in the archives that could still be of use to your audience? How can you create one piece of content and use it on multiple platforms, whether website, video, social, or otherwise?
Content strategy and planning is a big undertaking, especially for organizations who don't have a dedicated marketing and communications team (or have one that's overworked!) Let's start with a content audit and end with a comprehensive content calendar for your team.
I am also experienced in managing print and digital publications from soup to nuts.
One of my biggest career achievements: Serving as project manager and lead content creator for the redesign of SchoolNutrition.org, which won the 2023 Gold Circle Award for Best Website from the American Society of Association Executives.
Some Awesome Clients
Kelsey has partnered with a wide variety of nonprofits, associations, small businesses, and digital media organizations. Current and previous clients include:
